Prides :: "The Seeds We Sow"
Sounding like a Scottish version of Men At Work, Prides, one of our picks for stardom in 2014, debut their first track, "Seeds We Sow" from coming EP of the same name. Some have called them "the male Chvrches", and "The Seeds We Sow" holds all the busting ambition of "The Mother We Share" circa 2012. Relying on a titanic chant-along vocal loop, the band heads straight for the arena, channeling some of the same territory as bands like St. Lucia and Sir Sly. This is the moment before the Moment; this coming summer and fall will find this band riding an immense wave of visible and seemingly organic hype. With a 2014 LP on the way and major label deals in place on both sides of the ocean, Prides are as primed to break big as any band this year.