Prides :: "Out Of The Blue"

Glasgow three-piece Prides announce their arrival with a nasal and modulating synthesizer loop. Sitting just short of the five-note hook for MGMT's "Kids" in terms of pure catchiness, "Out Of The Blue" leverages this synth line against slamming percussion loops and a glittering backdrop of digitized sounds, an instantly memorable debut single. Sounding a bit like We Were Promised Jetpacks playing an Erasure cover, the winsome moral victories of Scottish music blend easily with the adolescent fatalism of synthesizer pop. Much of the charm of "Out Of The Blue" lies in the repeated lyrical motif of the word, "no", a head-shaking, visceral and emotive response. An instant-repeat candidate, the kind of band that will seize the ears of talent buyers and A&Rs alike, "Out Of The Blue", despite all these assorted "no's", only waits for the larger affirmation that surely awaits in the coming months.