[Elevator] Blair :: "Heart" and "Hello Halo"

Every year SXSW yields a few bands who walk away with some real momentum. Of course, this over simplifies a process that includes many outstanding bands, label executives punishing their expense accounts and a ton of glad-handing and back-slapping. Ultimately, for all the business discussions and networking, we are left with the few bands who get to use this Brokedown Palace-business model to their advantage. Last year, we suggested that Local Natives would come storming out of SXSW. This year, meet Blair.

Blair is one of those trans-continental stories, new to Brooklyn, from New Orleans, spent some time in LA. Her music is cute without being cloying, managing to deal in enough heartbreak to evoke a more modern and less slutty Liz Phair, or a substantially grungier Leslie Feist. "Heart" turns into a massive, whirring pathos, after a beginning of shabby 90s guitars and bright keyboards. The haunting pre-chorus, repeating, "it's different, I mean it, wake up, it's different," will stay with you well past the song's slated running time of just under four-minutes. The more straight-forward "Hello Halo" is a little slice of uptempo, lo-fi, showcasing Blair's vocals and a hook that unapologetically indicates, "Got a radio in my head." You absolutely have to believe her. Our radios are in our chests, and we're in love with this. Let's check back in December, but this is her year now.

Listen :: Blair - "Heart"
Listen :: Blair - "Hello Halo"

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